As someone with extensive experience in the marketing industry and as a woman and consumer myself, I can’t help but feel disheartened when I see businesses, marketers, and the media resorting to cliché female stereotypes.
As a small business owner, blog or website owner, engaging your audience is crucial to the success of your online presence. Google Analytics 4 (GA4) provides a range of metrics to help you understand how well your website performs regarding user engagement.
I was approached by certified celebrant Louise who specialises in funerals and naming ceremonies. She plans to expand into weddings in the future. She sought to elevate her business, enhance her professional image, and stand out in her local area but needed to figure out where to begin with her celebrant website design and marketing.
One thing that’s become crystal clear is the importance of mobile-friendly website design for local businesses wherever you are basedSo, let me share with you why optimizing websites for mobile devices is crucial, and I’ll also throw in some tips and local examples to help you create a fantastic mobile experience for your users.
With nearly 30 years of experience in marketing, I’ve learned a thing or two about how to promote a business effectively. And here are the results of my thoughts – in my Ultimate Guide to Marketing Your Small Business!