As someone with extensive experience in the marketing industry and as a woman and consumer myself, I can’t help but feel disheartened when I see businesses, marketers, and the media resorting to cliché female stereotypes. We females are far from a monolithic group of lovely baby-makers, carers, good girls and people-pleasers. So, please join me as I delve into “Marketing Reinvented: How to Engage Women by Ditching Outdated Stereotypes”.