Case Study: A Celebrant Website Design & Digital Marketing
She got her first website views and ceremony enquiries within two weeks.
By Mary Williams
Customer: Certified Celebrant of funerals, naming and weddings
Business Type: B2C, Life Events
Services Provided: Website Design, SEO, Content Marketing, Conversion Optimization, Social Media Management, Business Advice
Key Accomplishments so far:
- Achieved search engine ranking within two weeks
- Developed a professional, secure website with complete client control
- Implemented an intuitive contact system
Meet the Business:
I was approached by certified celebrant Louise who specialises in funerals and naming ceremonies. She plans to expand into weddings in the future. She sought to elevate her business, enhance her professional image, and stand out in her local area but needed to figure out where to begin with her celebrant website design and marketing.
Our Approach:
After a comprehensive review, we decided to tackle Louise’s marketing strategy in manageable stages, starting with a website overhaul for the maximum initial impact.
Revitalizing the Website with a Fresh Start:
Louise’s previous celebrant website design was dated, inflexible, and hosted within an umbrella organisation’s hosting space.
To improve her SEO and showcase her expertise, we designed a fresh, modern site with a soothing pastel colour palette and an easy-to-navigate user experience tailored to clients experiencing emotional life events.
We set up new secure hosting on fast servers with her.
New Website Highlights & Pages:
- Home page
- Individual service pages
- About page
- Contact forms
- Testimonials/reviews
- Email list signup
- Blog pages
- Custom 404 page
- Data protection & privacy policy, cookie page, and disclaimer notices
Social Media Integration and Visibility:
We helped Louise transition her social media presence to business pages and set up a Google My Business profile for increased visibility. We also collected and prominently displayed testimonials and reviews. While we opted against stock images unless we didn’t have an option, we’ll update the site with high-quality, personal photos as they become available.
Let’s Talk About Your Marketing And Website Design.
I’ll Answer Your Questions – No Obligation and No Hard Sell
The Outcome:
Within just one month, Louise’s new website began attracting clients eager to work with her. Local SEO efforts have made her visible in her area, and we anticipate continued growth in the coming weeks and months. We’re excited to maintain our partnership with Louise as her business flourishes. www.louisewilliamscelebrant.com
Client Testimonial 😊
Since taking the plunge and going self-employed, I have slowly been building up my Celebrant business. While I am competent in Microsoft applications, I am hopeless at digital marketing and social media. I knew that I wouldn’t reach my target markets without help, and that’s where Mary Williams at My Type of People came into her own.
Having listened to my requirements and reviewed my current digital offerings, Mary set out a very clear brief and pricing structure for me. She helped me set up my new website and worked her magic to make it into an attractive, professional, and google-catching site. Mary gave clear recommendations as to the best options and the reasons for her recommendations.
Mary very patiently explained what I needed to do when I got stuck with the set-up of all associated social media and business links, even sending me little video clips or screenshots to help and encourage me.
Already, her creativity and diligence are paying dividends and I cannot recommend Mary highly enough. I know that this is just the start of a long and rewarding business relationship.
Louise Williams
Wedding, Funeral and Naming Celebrant
Can I help you with your marketing project, copywriting, blog content, SEO or website design?
From a complete redesign of your website, promotions and leaflet design to a professional blog and copywriting that gets customers to work with you – I can help with all aspects of marketing your website and small business in Bristol, Bath and beyond.
Service not listed – please ask! I can just about do anything that will boost your business.
Take care and speak soon,
PS I’m based in Longwell Green BS30 between Bristol and Bath. I cover the whole of the UK – Contact info for Mary.
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Thanks so much for your lovely support. ❤️
About The Owner & Writer
Hi, I’m Mary
Do you want to know why I love digital marketing and website design and want to set the world on fire? Read my About Page.
