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A Step-By-Step Guide to Auditing Your Website Design SEO for Marketing Performance

Why Ignoring Your Website’s Health Could Cost You Big Time
Success in website design audit - digital marketing in bristol and bath
Written by Mary Williams – Writer, Content Creator, Website Designer and Business Owner in Bristol & Bath.

I’ve learned in the fascinating digital marketing world that your website design isn’t just an online business card. It’s a dynamic, evolving platform that can make or break your marketing efforts. And the cornerstone of keeping this crucial asset in top form? A thorough website design SEO audit. 

This comprehensive guide is your roadmap to auditing your website to enhance its marketing performance. I’m talking about actionable, meaningful changes that can make a difference in your ROI.

Stick around – your future self will thank you.

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Decoding The Anatomy of a Comprehensive Website Audit

A website design audit is much more than a cursory glance at your site. It’s an in-depth evaluation of your website’s performance in several crucial categories: SEO, usability, content, and technical aspects. 

An audit is indispensable if you want to make informed decisions rather than playing the guessing game. 

It serves as the baseline for any future marketing strategies, pinpointing strengths to capitalize on and weaknesses that need immediate attention. 

For businesses in a competitive online marketplace, and let’s face it, who isn’t, a website audit is not optional; it’s essential.

The Game-Changing Impact of Regular Website Audits

Let’s cut straight to the chase – You’re in business to succeed, and a website design SEO audit is crucial for that success. 

Your audit reveals critical insights that can substantially impact your ROI, customer acquisition, and overall customer satisfaction. 

When done right, audits can yield game-changing results. A study reported that businesses that conduct regular audits have a 7% higher customer retention rate. That’s substantial in an era where customer acquisition costs are soaring. 

In another study, 69% of companies that carried out audits saw a notable improvement in their SEO rankings within three months. 

So, regular audits should be on your calendar if you want to make a substantial difference in your marketing outcomes.

The Essential Toolbox for an Effective Website Audit

I’ve always said, “A craftsman is only as good as their tools.” For a website audit, you need suitable instruments. 

Here are my SEO website design essential must-haves:

  1. Google Analytics and Google Console: Your dashboard for site metrics from visitor demographics to behaviour.
  2. SEMrush: This tool offers rich insights into your competition and where you stand in keyword rankings.
  3. Ahrefs: Invaluable for backlink analysis.

These tools complement each other. Alone, they provide valuable snapshots, but together, they offer a complete portrait of your site’s health.

How To Conduct A Full Website Audit?

Step 1: Setting Your Audit Objectives and KPIs

Plotting the Course: Setting Your Audit Objectives and KPIs

An audit without objectives is like sailing without a compass—you might move, but you’ll lack direction. Setting precise goals and KPIs lends a strategic framework to your audit. 

Whether you’re aiming to increase your email sign-up rate by 25% or boost sales conversions by 30%, make it explicit. 

Align these KPIs with broader business goals, ensuring that your website serves as an engine to propel your business forward. From this foundation, you can construct a meaningful action plan.

Step 2: The Technical SEO Audit Checklist

Let’s call it what it is – technical factors are the nitty-gritty that often get pushed to the background but are critical to your website’s performance.

Slow loading times can erode user trust and hurt your search engine rankings. A tool like Google’s PageSpeed Insights can offer you actionable recommendations.

Similarly, review mobile-friendliness with Google’s Mobile-Friendly Test.

Google prioritizes mobile-friendly sites in its rankings, and with the majority of web searches happening on mobile devices, you can’t afford to neglect this.

Step 3: Fine-Tuning Your Website’s On-Page SEO Elements

Dive into your site’s on-page elements—titles, meta descriptions, header tags, and content. These elements dictate how well your website ranks and how enticing it appears in search results. 

Use a tool like Moz to audit these factors and provide actionable recommendations. Pay attention to keyword optimization, but don’t just stuff them in. Keywords should fit naturally into high-quality content.

Step 4: The Off-Page SEO Website Reputation Audit

You can’t ignore what happens away and off your site. Your off-page SEO, primarily your backlinks, either builds your online reputation or tears it down. 

Utilize Ahrefs and any of the tools to get a comprehensive list of sites linking to you.

Quality trumps quantity here. Aim for backlinks from reputable sites in your industry or related fields.

Final Thoughts and Recommendations For SEO Success

The pace of the digital world is relentless, but you should take your time with your decisions. 

A thorough website audit gives you the comprehensive insights needed to make informed choices that align with your business goals. 

Start today and make website audits a recurring event in your marketing calendar. Because a business that needs to improve is a business that needs to catch up. 

Keep your eye on the prize, and let’s make your website the high-performing asset it should be.

Need any help? Contact me at mary@mytypeofpeople.com

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Are you looking to get help with your website design in Bristol (or anywhere!), writing and marketing? Contact me today to discover how my tailored website design and expert marketing help can elevate your online presence. I work in Bristol, Bath and across the UK.

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Mary at My Type of People Marketing and website design covering Bristol & Bath and UK
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